Merdeo Foods is on a mission to provide convenient and reliable access to fruits and vegetables by pooling farmers and urban vendors on one platform. Merdeo works as a business-to-business (B2B) e-commerce platform that directly connects urban food and hospitality companies to local farmers through our eco-friendly fulfillment centres to provide fresh quality agricultural produce at affordable prices while mitigating post-harvest losses.
Merdeo makes it convenient for restaurants and food vendors to restock their ingredients. The startup sources supplies from distributors and farmers, and uses its fleet of vehicles to deliver them to vendors and other end-of-chain users.
Merdeo works as a business to business (B2B) e-commerce platform that connects local farmers directly to urban food businesses through our eco friendly solar powered fulfilment center to provide fresh quality produce at affordable prices. We additionally provide cloud solutions such as financial analytics and inventory management tools to empower their businesses.
OUR ASK: Merdeo understands how vital an accelerator program such as Africa Tech Forum can propel and hence below is how we intend utilizing the program to scale this company. OUR PLAN FOR THE NEXT SIX MONTHS Growth & Customer Diversification {June – July, 24} . Increase coverage of existing restaurants and food businesses by 50% . Increase Basket Order Size by 30% Back Office: .POS .Inventory Data: Experimentation: Price Pattern Analysis & Prediction. Data- Driven Communication {August – September, 24} .Setup deals and offers in line with supply strategy at peak dry season. .Achieve a 90% satisfaction rate of customer service. Back Office: Payment Integration Data Implementation : Price Pattern Analysis and Prediction Scale & Adaptation {October- November, 24} Acquire Customers in Northern Regions with a target of at least 500 additional restaurants Training and Onboarding of Users {Farmers & Restaurateurs} to the App- Feedback Collection. User Web App: .Orders .Invoices .Support Data: .Collection of in- App . Analysis of Consumer Behaviour
