Taiseer, founded in 2023 by Bahgat Shaat, Bahaa Mohamed, and Mai Masoud, is an innovative fintech startup revolutionizing micro-savings through gold investment. Based in Egypt, Taiseer offers a Sharia-compliant mobile application that enables users to save and invest in gold through small, flexible contributions. The platform addresses the critical need for accessible, value-preserving savings options in markets challenged by economic instability and currency devaluation. Taiseer’s unique approach combines the stability of gold investment with the convenience of digital micro-savings, making wealth accumulation achievable for a broader demographic. The company employs a robust B2B2C model, partnering with businesses to offer its services to their employees, thus accelerating user acquisition and building trust. With an experienced leadership team, Taiseer has shown impressive early traction, including substantial customer growth and GMV increase. The company aims to expand across North Africa, GCC countries, and select European markets, positioning itself as the leading platform for accessible, Sharia-compliant savings and investments in the region.
Taiseer is the first micro-investment-friendly, co-saving platform focusing on wealth multiplication through non-binding, multi-scale saving in gold, making it a seamless option for saving and an adaptive pathway for investment.
Through our participation in the AFRICA TECH STARTUP FORUM, we hope to achieve the following specific goals for Taiseer: 1. Expand Awareness and Brand Recognition: The forum presents an excellent opportunity to showcase Taiseer’s innovative micro-investing platform and our unique value proposition to a diverse audience of investors, industry leaders, and potential customers across Africa. By effectively communicating our mission and highlighting our achievements, we aim to increase brand awareness and establish Taiseer as a prominent player in the African fintech landscape. 2. Foster Strategic Partnerships and Collaborations: The forum brings together a wide range of stakeholders, including established companies, investors, and fellow startups. We hope to leverage this platform to explore strategic partnerships and collaborations that can accelerate our growth and extend our reach. Potential collaborations could include distribution partnerships, integration with existing financial services, or joint initiatives to promote financial literacy and inclusion. 3. Gain Insights and Validate Market Opportunities: With a focus on the African market, the forum provides a valuable opportunity to validate our market assumptions, gather insights into local consumer behavior, and identify untapped opportunities for expansion. By engaging with industry experts, policymakers, and potential customers, we can refine our strategies and tailor our offerings to better meet the unique needs of African markets. 4. Attract Investment and Funding: The presence of investors and venture capitalists at the forum presents an opportunity for Taiseer to showcase our business model, traction, and growth potential. By effectively articulating our vision, achievements, and future roadmap, we aim to attract potential investors and secure funding to fuel our expansion plans and accelerate product development.
